“Go and watch a movie in IMAX. Then go and watch the same movie in another theatre, and if you don’t get it then don’t bother going to IMAX anymore, because we believe you will get it. You’ll get what the difference is.”
This confident pride in the product is inherent throughout our interview with IMAX Chief Technological Officer Brian Bonnick. Before answering our first question the CTO semi-seriously states that he could talk about IMAX for hours, and though I had significantly less time with him he still left us with a wealth of information on the company’s future. Among the talking points were IMAX cameras, changes in aspect ratios, and expansion into home cinemas. Have a read below.