It would have been easy for Avengers: Age of Ultron – the sequel to Marvel’s franchise mega-hit Avengers Assemble – to rest on its laurels. Thankfully, Avengers 2.0 improves on its predecessor on many fronts even if it doesn’t fully recapture the magic of the 2012 endeavour.
Whereas it took a little while for Avengers Assemble to get going, the opposite is true for the sequel. We begin with a Bond-esque opening skirmish between our heroes and HYDRA cronies that ends with the recovery of Loki’s scepter and a party to remember. But when Tony Stark (Robert Downey Jr.) and Bruce Banner (Mark Ruffalo) attempt to use the power of the scepter to jumpstart a peacekeeping program, the inadvertent result is Ultron (James Spader), a highly intelligent robot hell-bent on human extinction. Making matters worse, Ultron joins forces with powerful Maximoff twins Quicksilver (Aaron Taylor-Johnson) and Scarlet Witch (Elizabeth Olsen).
There is a great disparity between the posters and the trailers for Avengers: Age of Ultron.
In the build-up to today’s big reveal Marvel had released a number of bland and lazy character posters featuring each of our principal heroes in a standard hero pose set against a boring backdrop filled with Ultron drones. There’s also a one-sheet with all the Avengers that’s spent far too many hours in Adobe Photoshop:
Thankfully the trailers for Avengers: Age of Ultron have been anything but bland and lazy, and the third and supposedly (but probably not) final clip that was unveiled earlier today is no different.